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Why Storytelling Beats Selling Every Time

Every business owner has posted something because they thought they were supposed to: a product shot...
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Why Storytelling Beats Selling Every Time

Every business owner has posted something because they thought they were supposed to: a product shot...
Read More

onviandco.social

Social media help that meets you where you are.
Strategy, management, content creation, event coverage, email, team workshops, + more.🦞
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Nobody can book you if they’ve never seen you. 👀 Nobody can book you if they’ve never seen you. 👀

If your Instagram keeps reaching the same 200 people, you don’t need to post more. You need Awareness posts, the ones built to travel.

3 Awareness posts any small business owner can film in 10 minutes:
• POV: your workday. Five quick clips + a trending sound.
• The thing everyone in your niche gets. Your people send it to their people.
• Local love. Shout out a neighbor business and tag them. Their audience meets you.

Can these sometimes feel a little silly? Sure. But they go far, and that’s the whole job of the top of your funnel. Watch shares and views, not likes.

Your homework: film one this week. Comment which one you’re picking 👇

Not sure Awareness is your gap? The Find Your Content Tide quiz is in our bio. Next up in Fix Your Funnel: Authority. 🦞
Storytelling is a habit. Habits can be built. 👷‍♀️ Storytelling is a habit. Habits can be built. 👷‍♀️

You are telling stories every time a friend asks you how work is going, you just aren’t recording. 

The 3 stories on this carousel are already sitting in your business. Your why, a customer’s transformation, and the messy middle nobody else gets to see. 

Pick one this week and write it in 3 sentences: where they were, what changed, and where they are now. 

Aaaand that’s it. That’s the whole post. 

Save this one for when your brain just stops working 🫠
When people ask me what my favorite thing that we When people ask me what my favorite thing that we offer is, I always say content shoots.

This specific one was done at @fynbostherapies and the space was SO beautiful and so intentionally decorated to allow clients to feel safe and relaxed when sharing their stories. 

Samantha, the owner, felt a deep connection to the Fynbos plant from South Africa (which she first saw on a family trip there!), and she planned her whole space and brand around it so everything tied in very nicely!

We were there for about an hour and we were able to get a b-roll library and a candid photo library that Fynbos will be able to pull from for months to come. 

When we plan out a content shoot, we look at the business and their goals and make sure that we are capturing the content in a way that represents them and that allows viewers to experience the space and what it’s like to work with them. 

We create a shot list for the day, including information from a questionnaire the client fills out ahead of time. Typically during a content shoot we deliver:

• B-roll video
• Talking head videos 
• Candid headshots
• Candid detail shots
• Stylized detail shots
• Any desired trends to participate in
• 2-3 ready-to-post reels

& when we’re all done, we get right to editing so you can have your whole library within one week. Interested in having a content shoot for your business? Comment “Library” and we’ll send you the details!
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